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Research papers

The Holy Grail

This paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; determining viewer loyalty and brand equity toward...

Catalogue: Latin America 2002
Authors: Jesus Rodriguez, Cary J. Nadel
May 12, 2002
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Citation

Rodriguez and Nadel (2002a, May 12). The Holy Grail . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-holy-grail-